Mollie Elkman Gerson Mollie is president of Elkman Advertising. From strategy to social networking, Mollie is involved in all aspects of client accounts. She is also an international speaker on the topics of Social Media and Marketing, with audiences ranging from small team training sessions to large conferences. During her tenure as Vice President of Group Two Advertising, a real estate marketing and advertising agency, she developed the first exclusive social media marketing program for builders entitled, “You.Twit.Face.” Due to the overwhelming success of the program within the building industry, “You.Twit.Face.” was expanded and is now available via Elkman Advertising. Mollie authors the popular "Modern Marketing," a blog hosted by Builder Magazine that focuses on initiating thought provoking conversations within the building industry. Mollie worked in the Account Services department of two consumer ad agencies in Tallahassee and San Diego, representing clients such as Marriot Hotels, Toshiba Laptops, Asics and Baskin Robbins. Befitting her heritage, she was immersed in the advertising and building industries at a young age, attending her first marketing convention at age 6. Richard Elkman Richard is making his return to Elkman Advertising, this time as a senior strategist. After working at Elkman for 11 years, Richard founded Group Two Advertising in 1970 as a traditional advertising agency. Clients included Ethan Allen furniture stores, Boeing helicopters, and Marriott Hotels, among others. He began working exclusively with builders in 1980. During his 40-plus years in the housing and advertising industries, he has been known for his creative and pioneering strategies. Among his contributions, Richard was the first to introduce “Positioning” and “Target Marketing” to the housing industry in the 1980’s. Richard created “Challenges & Solutions”, the first free, marketing e-newsletter of its kind. Richard authors “My Two Cents”, an e-newsletter relating his personal opinions on business and marketing. Sign up at www.grouptwo.com. Stanley Elkman Stanley founded Elkman Advertising in 1954. The son of a meat store owner, he studied commercial art at Bok Technical School, then served in the South Pacific during World War II. His first job after the war was as a commercial artist with the Atlantic City agency of Gelula Associates. During his 10 years there, Stan also worked as an art director, production manager and then as general manager.  He left in 1954 to start his own agency.  With only a handful of clients and employees when he started, he built Elkman Advertising from $300,000 in billings in 1955 to almost $30 million in 1982. Stan’s tenure at the helm of Elkman was marked by his dedication to hard work and his clients. He was also known for his shrewd business acumen, guiding his agency through the many changes that altered the face of advertising in over 40 years.